Charles Thames

"The partners worked with our leadership team to craft a data-driven strategy to outgrow competitors, yet simple enough to be communicated and executed by our 3,000+ employees."

— Jeff Fuller, CEO, Joey Restaurants

"The useful thread through this book is that the path towards understanding almost always leads us first through complexity. Indeed, it seems that the more we learn, the more complicated things become. But stick to it. Good science is hard. But good science simplifies. Good rules are simple rules."

— Clayton Christensen, Professor, Harvard Business School

>> Book launch April 21, 2015

"Charles Thames assisted us at a time of profound transformation in digital content services. Their focus on strategy execution and the ‘simple rules’ approach allowed us to consistently identify and pursue the most promising opportunities. We built sales momentum and 2014 was a record year for our company."

— François Moreau, CEO, Viaccess-Orca (Orange Group)

"Simple Rules shows how a handful of thoughtful principles can not only sharpen the quality of your decisions, but also allow you to maintain latitude in your judgments and to see the richness of opportunity. We all deal with complexity now, and this book will show you how you can do more with less."

— Michael J. Mauboussin, Head of Global Financial Strategies, Credit Suisse

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